The ARA hosted a “Crafting your Pitch” Webinar on Monday to support ARA members to create more successful pitches. 

The webinar was aimed at ARA members alongside participants who are participating in various ARA events including those joining the ARA’s delegation to InnoTrans, AusRAIL attendees and those participating in our Supplier Spotlight Series.  

 Managing Director, Aurora Marketing, shared insights, including these key points: 

• Elevator pitches should be 1 minute maximum and should be natural and engaging. 

• Listen to who you are talking to. Do they even want to be sold to? 

• Don’t just go straight into the sell, learn to identify the pain points of the person you are talking to. Understand the context, why are they experiencing difficulties, and finally offer your solution. 

To learn more about the recipe to a successful pitch, visit the ARA’s member section on the ARA website which contains a recording of the webinar and the slides.  

For further information please contact ARA Policy Officer Mikaela Stewart.